Open a Non-Medical Home Care Agency – Home Based Business

How to Become a Home Health Aid Coordinator

Non-medical home care agencies are businesses that provide in-home care for seniors, children, and adults with disabilities. These services are essential for those who need them, so non-medical home care agencies have grown popular.

However, opening your non-medical home care agency can be a big undertaking. If you’re looking to start a home-based business that’s a perfect fit for you, consider opening a non-medical home care agency.

It’s a field that is going to continue expanding in the future. It’s also a field that can help you earn an income while pursuing other ventures you’re interested in. For example, if you’re thinking about traveling the world, a non-medical home care agency can help you fund your trip.

In this article, you’re going to learn everything you need to know about opening a non-medical home care agency, from how much it will cost to start your agency to how to go about finding clients.

How Much Does it Cost to Start a Non-Medical Home Care Agency?

There are a lot of expenses that you’ll need to think about when opening a non-medical home care agency, one of which is the startup costs. This includes equipment, startup supplies, a business plan, marketing materials, and other costs associated with opening your agency.

It’s also essential to consider overhead costs. This is the cost of running your agency, including wages and benefits for employees, rent or mortgage, marketing, electricity and utilities, insurance, and other expenses.

It’s a good idea to set a budget before opening your agency to know how much you can spend. This will help you stay on track and avoid overspending. You can also try to find financing options, such as crowd-funding, to help reduce your startup costs.

Startup Costs

The first thing you’ll need to think of when opening a non-medical home care agency is the startup supplies and equipment cost. When you open your agency and start hiring employees, you’ll also need to consider startup costs such as payroll tax, unemployment insurance, and workers’ compensation.

In addition to these costs, you’ll want to budget for marketing tools such as brochures, business cards, website designs, and advertising. You can also invest in a website if starting an agency is your goal.

You’ll also need to consider overhead expenses related to opening your agency, including wages and benefits required by employees and overhead expenses such as insurance premiums and utilities.

Startup costs can vary depending on where you decide to open your non-medical home care agency. For example, if your clientele must have relocation services such as security escorts or home modifications like ramp access or private baths, then it’s best to open your agency in a city that has been tested with this type of service.

Cost Breakdown

After you’ve decided on a location, the next step is to break down the startup costs by calculating each cost by unit. For example, if you’re renting your office space, calculate the price per square footage and include any adjustments for building expenses such as heating and air conditioning costs.

The breakdown is essential because it helps you estimate how much money you can spend on each project. It also allows you to make adjustments as necessary so that your budget remains realistic for an agency of your size.

Fees and Tips – Once you’ve calculated the startup costs, it’s time to determine the percentage cut of each expense between management and staff members.

Tips for Starting a Non-Medical Home Care Agency

Find a location:

First, think about where you want your non-medical home care agency to be located. This will help you determine if a location is available and what your rent would be. – Register your business name: Next, register your business name with the applicable state.

Register your business license:

You’ll also need to register your business license in the county where your business will be located.

Obtain business insurance:

Before you start offering services, you should ensure your business is insured. This is important to protect yourself and your employees if anything goes wrong.

Build your team:

Once you’ve registered your agency and opened your doors, building your team is essential. Think about who might be interested in working for your agency and approach them to see if they’re interested.

Create your marketing materials:

Next, you’ll want to create your marketing materials. These should include information about your agency, your services, and how to book appointments.

Establish your business practices:

You also need to establish your business practices. This includes how you’ll schedule client appointments, how you’ll communicate with clients, how you’ll invoice them, and how you’ll collect payment.

Home Care Business

How to Find Clients for Your Non-Medical Home Care Agency

You need to find clients for your non-medical home care agency to make money. This is because if you don’t have clients, you won’t be able to earn a steady income. There are various ways to find clients for your non-medical home care agency.

The most common way is to find referrals from friends and family members who may have a friend or family member that needs care. Advertising is another way to find clients for your non-medical home care agency.

You can place ads on social media sites like Facebook, LinkedIn, Instagram, local newspapers, and trade publications. You can also place ads on websites that cater to older adults, like, and you can place ads on sites that cater to kids.

You can also place an ad on, which encourages businesses to post ads for their services. Thumbtack was created by Stacy Brown-Philpot, a licensed social worker who specializes in creating social enterprise projects through her nonprofit, The Social Venture Network (TSN).

You can also use your website as a tool to find clients. Even though you’re just selling one-on-one non-medical home care services, many older adults don’t see their website as an advertising platform.

Instead, it’s seen as a place for family and friends to send feedback about themselves and their lives. Therefore, your website must be professionally designed and formatted so it appeals to potential older adults.

Depending on the type of home care you provide and the location of your clients, you may need to hire people to help you run your business. As you know now, hiring others can be expensive if they’re unrelated or aren’t dependable people who can work with tight deadlines.

For example, if you want someone to spend only one day per week caring for your clients at their home, you can probably do it without hiring them full time. However, if you want someone to come into your clients’ homes for a few hours each day, you will have to pay them for their work.

Is a Non-Medical Home Care Agency Right for You?

Before starting your non-medical home care agency, it’s essential to consider if this is the right business for you. You should consider a few things when deciding if a non-medical home care agency is right for you.

For example, are you interested in working for yourself? If so, you may be interested in opening a non-medical home care agency. You should also think about how much time you have and the schedule that works best for you.

It’s essential to know your work schedule once you start your agency. Will you work full time? Part-time? Be able to pick and choose your hours?

Another thing to consider is if you have the right skills. You need to have the right skill set for a non-medical home care agency owner. You need to know how to do everything from book appointments to manage your clients’ care. You will also need to know how to get in touch with your clients and make sure they are taken care of.

If you decide that a non-medical home care agency is the right business for you, there are a few things you should do before starting your agency. For example, if the state does not license you as a non-medical home care agency owner, you must get that license.

You need to get your agency’s certification number from the state and upload it to your website. You also need to find an insurance agent or broker who can help you find insurance for your business.

While researching for an insurance broker may be easier than finding one, always remember that you want an experienced one who knows which policies will care for all of your clients’ needs.

Pros of Becoming a Non-Medical Home Care Agency Owner

Flexibility: As you can see, non-medical home care agencies are ideal for making money while pursuing other interests. This is because you can pick and choose your schedule and decide how much time you want to spend on the business.

If you have other interests outside of your home care agency, you may also appreciate that you have flexibility in your schedule. This is because you can pursue other ventures when you aren’t working.

Independence: If you enjoy being able to work for yourself and set your schedule, then you may like the idea of being a non-medical home care agency owner. This is because you don’t have to follow the rules and managers of a traditional job.

Control: Another thing that you might appreciate about owning a non-medical home care agency is that you have control over your business. This is because you’ll decide whether you want to accept insurance, how much you want to charge for your services, and how you want to operate your business.

Income: If you want to make a lot of money while pursuing your other interests, you may enjoy that you can make a good amount of money by owning a non-medical home care agency. This is because you’ll be able to charge higher prices for your services and make a good income.

Freedom: If you like being able to work at any time, then this might appeal to you. No matter what else is going on in your life, there will always be something for you to do.

Career Advancement: Another nice thing about owning a non-medical home care agency is that you may be able to advance your career and move on to more challenging tasks within the industry. For example, if you decide that this is what you want to do, then you might move into running your own business.

Easy to Learn: Although there are many medical-related issues that you may have to deal with when opening your non-medical home care agency, it’s not all that difficult once you get started. As long as you know the basic principles of being a typical caregiver, you’ll be able to start making money quickly.

Cons of Becoming a Non-Medical Home Care Agency Owner

Time commitment: As you can see, owning a non-medical home care agency is a big commitment. You’ll have to put in a lot of time and effort to make sure your business is booming.

Finances: Another thing to keep in mind is that you’ll need a lot of finances to open a non-medical home care agency. You’ll also need to pay for insurance, bank fees, startup costs, and other expenses associated with owning a business.

Stress: There is no doubt that owning a non-medical home care agency is a stressful job. However, the good news is that when you know what you want to do for the rest of your life, it’ll be easier to deal with all of the issues associated with being a successful business owner.

Long hours: There is no doubt that as a caregiver or an owner of a non-medical home care agency, you’ll need to work long hours if your goals are to become successful in this business within as little time as possible. This may not be easy at times, but it will also bring significant advantages to your career in becoming successful.

Inexperience: Another thing to consider is that you may not have experience dealing with clients or taking care of a tight schedule. This is why it’s better to hire an experienced professional instead of getting into this business yourself.


While it can be challenging to start a home-based business, a non-medical home care agency is an excellent choice for those looking for more flexibility, independence, and control in their work. It’s important to consider if a business is right for you before investing your time and money into it.